Coca-Cola India Launches Maaza Milky Delite

Coca-Cola India has entered into the ready-to-drink dairy market by launching a milk-based beverage, Maaza Milky Delite.

The company said the product launch is part of a $250m investment announced in 2007.

Coca-Cola India will test-market the product, a blend of mango pulp and milk, for two months before launching it nationwide.

The drink is the company’s third fruit-based beverage product after it launched Minute Maid Pulpy Orange in 2007 and Minute Maid Nimbu Fresh in 2010.

According to estimates, about 2.5 billion unit cases of dairy products are consumed in India every year.