Packaging Damages Frozen Food Sales

Packaging damage is likely to negatively affect frozen packaging food sales, according to a new report.

About 75% of shoppers do not prefer to purchase the damaged product, according to MeadWestvaco.

According to the US company almost 36% shoppers prefer to buy another brand and 55% discard the brand when they find damage in packaging.

The report shows that when a product’s slightly damaged package is the last one on the shelf, 45% shoppers leave the brand and 29% buy another brand.

Packaging damage will also affect the perception of a product as a trusted brand which drops from 73% to 41% when packages are slightly damaged.

A study assessing damage frequency of more than 28,000 frozen-food packages indicated that shoppers are up to four times more likely to encounter damaged packages when inferior materials are used.