Coca-Cola Launches Agressive 2020 Targets

Coca-Cola plans to double its annual revenue by 2020 to $200bn.

Using aggressive marketing campaigns at high-profile events such as the FIFA World Cup football tournament and growing its presence in nations such as China and India, the company says it can added revenue to itself and its bottlers.

Coca-Cola chief executive Muhtar Kent said China and India are likely to be huge areas growth for the company in the coming decade.

A range of new products is also being designed to bring in added revenue and packaging innovations should allow the company to targets markets with greater speed, it told an analysts and investors meeting in Atlanta.

The company says it will retain its target of 5 to 6% revenue growth but by 2020 hopes to reach the high end of each of those.

It will also cut administrative costs by £500m by 2011.