Cadbury Releases Bitter Sweet Sales Figures

Confectionary giant Cadbury increased its full-year profit forecast for the year with figures that could force Kraft to increase its bid for the chocolate maker.

Despite the recession, an increase was seen in every market category for Cadbury, with chocolate sales rising 7%, gum by 4% and candy up by 11%, due mostly to Halls cough sweets.

Trident gum and Wispa Gold chocolate were also market winners, helping Cadbury’s profit expectations to rise to around 4 to 6%, instead of the lower end of the scale as previously thought.

Emerging markets in Brazil, India and China also took to Cadbury products in the last year.

Cadbury said its third quarter results beat analyst forecasts for the company.

It said it had also managed to bring operating costs down, by moving its mini-egg production to Poland and reducing advertising costs.