In the age of “hyper-consumerism” consumers are seeking to simplify their lives to improve personal well-being

In the age of digital “always on” lifestyles, and in the face of ever growing access to products and services, consumers are seeking to simplify their lives to enhance personal well-being.

According to GlobalData’s Q3 2016 survey, 74% of consumers globally believe that living a less complicated lifestyle is important in creating a feeling of well-being or wellness. This sentiment is particularly strong among 25-34 year olds and 35-44 year olds age groups, indicative of the pressures faced by these consumers who are most likely to be in full time employment, pursuing their careers, or have young children.

This has prompted an interest in an uncluttered lifestyle that is significantly more streamlined. The challenge for FMCG brands will be to convey a sense of simplicity and uncomplicated consumption across their offerings, such as pre-portioned or pre-chopped vegetables in meal preparation kits.