The JM Smucker Company’s® Uncrustables® Sandwiches Manufacturing Plant, Longmont, Colorado, US

The JM Smucker Company announced plans to build a new sandwiches manufacturing facility in January 2017. Credit: PRNewsFoto / The JM Smucker Company.

The new facility will manufacture the Uncrustables® sandwiches. Image courtesy of Austin Kirk.

Uncrustables® are thaw-and-serve sandwiches available in a number of flavours. Credit: Austin Kirk.

The JM Smucker Company has announced plans to build a new sandwiches manufacturing plant in Longmont, Colorado, US.

Announced in January, the plant will produce pre-made frozen peanut butter and jelly sandwiches under the company’s brand Smucker’s® Uncrustables®. Construction is expected to be completed in 2019.

Consumer demand for the thaw-and-serve Smucker’s® Uncrustables® sandwiches has been growing and brand sales have increased, recording double-digit growth from $10m a year in 2010 to $200m a year in 2016.

The new plant will help meet anticipated growth, complementing the company’s existing plant in Kentucky, which produces approximately two million sandwiches a day.

Development of JM Smucker Company’s new factory in Longmont

The new plant will be the company’s first facility in Colorado. J.M. Smucker will invest approximately $340m in the manufacturing plant.

The first phase will involve an investment of up to $200m for the construction and operation of the facility while the second will involve an investment of $140m to expand the plant’s capacity depending upon product demand.

Phase I will employ 250 people, while the completion of Phase II will increase the total employees at the plant to up to 500.

Site location of the new sandwiches plant

The J.M. Smucker Company is yet to complete the purchase of the site needed to construct the plant. It is also yet to receive approval of tax and business incentives promised to it.

Uncrustables® sandwich flavours

The Uncrustables® sandwiches are available in a variety of flavours including chocolate with hazelnut spread, peanut butter and grape jelly, peanut butter and raspberry spread, and peanut butter & strawberry jam.

The frozen sandwiches come in packs of four, ten or 18. They can be stored in a freezer for up to two days and thawed in a few hours. They are recommended to be consumed within a maximum of eight hours after thawing or within a maximum of ten hours of defrosting, to enjoy the best flavour.

Marketing commentary on The JM Smucker Company

Founded by Jerome Monroe Smucker, The JM Smucker Company produces fruit spreads, peanut butter, ice cream toppings, sandwiches and syrups.

The company markets and manufactures consumer foods and beverages, as well as pet food and snacks under the brand names Meow Mix®, Milk-Bone®, Kibbles ‘n Bits®, Natural Balance® and 9Lives® in North America.

It also markets packaged coffee products of the Dunkin’ Donuts® brand under license in retail channels, including grocery stores, mass merchandisers, club stores and drug stores. Other popular brands of the company in the consumer foods and beverage segment include Smucker’s®, Folgers®, Jif®, Crisco®, Pillsbury®, R.W. Knudsen Family®, Hungry Jack®, Café Bustelo®, Martha White®, truRoots®, Sahale Snacks®, Robin Hood® and Bick’s®.