Wyke and OMSCo create a new joint business brand

UK-based cheese producer Wyke Farms and the Organic Milk Suppliers Cooperative (OMSCo) have established a new joint business brand called ‘The British Organic Dairy Company.’

Both Wyke and OMSCo anticipate that the new collaboration will see a production of key organic dairy products for domestic and global markets.

OMSCo managing director Richard Hampton said: “In July, we announced that we were forming a partnership with Wyke Farms.

“The partnership, within which we both have an equal share, provides us with a focus to grow organic dairy opportunities together.

“The launch of our business-to-business brand, ‘The British Organic Dairy Company’, is an exciting development and will enable us to facilitate the sales and marketing of our products under a joint brand identity.”

Under the new partnership, Wyke intends to use OMSCo organic milk, which already has EU, USDA and Chinese certification to produce organic cheddar.

Wyke Farms managing director Richard Clothier said: “We know that global demand for organic dairy is growing, but we’re also aware of domestic opportunities.

“For instance, the UK organic cheese category is currently underperforming relative to overall organic dairy, with just 1% market share within cheese, compared to 5% in liquid milk and 8.5% in yoghurt.”

Clothier attributes the shortfall to supply chain issues, which include poor-quality driving low repeat purchase, sporadic supply and a relatively costly supply chain. He anticipates that the new partnership will address these issues.