Unilever receives binding offer from Dr Oetker to acquire Alsa business

Global food company Unilever has received a binding offer from German baking powder and cake mixes producer Dr Oetker for purchasing its Alsa baking and dessert business.

Financial details of the transaction have not been disclosed by either of the companies.

As per the binding offer, Dr Oetker has proposed to acquire Alsa’s manufacturing unit located in Ludres, France.

Unilever France general manager Bauke Rouwers said: “In the context of our global strategy to accelerate long-term, sustainable value creation, the baking and desserts category is not part of Unilever’s evolving core portfolio.

“We are confident that under Dr Oetker’s ownership and support, Alsa, which has established a strong legacy in the world of desserts since its origins in 1897 in Lorraine, would be able to progress to its full potential.”

The binding offer is subject to the regulatory requirements and consultation processes.

Dr Oetker France general manager Didier Muller said: “Alsa is a brand whose know-how and product quality perfectly complement our product range.

“We would be happy to welcome Alsa into Dr Oetker’s group.

“Our goal is to pursue the brand’s growth and development both in France and internationally, based on its know-how and innovation capabilities.”

Established in 1891, Dr Oetker produces desserts and sweet meals, chilled desserts, preserving products, ready cakes, muesli, frozen pizzas, and snacks.