Unilever to acquire US supplements brand Onnit

Unilever has agreed to purchase US food supplement brand Onnit to boost its health and wellness product portfolio.

Based in Austin, Texas, Onnit is engaged in the production of supplements that aim to improve cognitive function, mood, relaxation, gut health, and support immunity.

Its portfolio includes fats and oils, coffee and tea, protein powders and snacks.

The financial terms of the deal have not been disclosed by the companies.

Unilever Home Care and Health & Wellbeing president Peter ter Kulve said: “Onnit is a leading brand in the fast-growing nootropics segment.

“With its holistic health offering and digital-first model, Onnit perfectly complements our growing portfolio of innovative wellness and supplement brands that include OLLY, Equilibra, Liquid IV, and SmartyPants Vitamins.”

According to the agreement, Onnit will continue its operations from Austin.

Completion of the deal is subject to regulatory approvals and customary closing conditions.

Onnit will continue to be led by its current CEO Jason Havey and its founder Aubrey Marcus will remain its brand ambassador.

Marcus said: “Since day one, my vision has been for Onnit to become a global movement, empowering people with the tools and information to reach their highest physical and mental potential.

“I am so proud of what we have accomplished, and now, with Unilever’s scale and presence, we are one step closer to inspiring millions more to take charge of their health and wellbeing.”

Last November, Unilever reached an agreement to acquire US‐based SmartyPants Vitamins to enhance its health and wellness product portfolio.

Established in 2011, SmartyPants Vitamins is engaged in the production of vitamins and supplements to support the wellbeing needs of adults and children.