Plant-based food company LIVEKINDLY acquires Iceland Foods’ No Meat

Plant-based food company LIVEKINDLY Collective has expanded its meat alternative brand portfolio with the acquisition of Iceland Foods’ No Meat for an undisclosed sum.

No Meat is a UK-based frozen vegan meat and meal brand, which was owned by the British supermarket chain Iceland Foods.

No Meat’s product portfolio includes No Bull burger, No Bull mince, and ‘meat’ balls, No Porkies sausages, burgers, and more.

It claims that all of its products are made from 100% plant-based ingredients.

LIVEKINDLY Collective UK general manager Domenico Speciale said: “This acquisition is very complementary to our current portfolio further strengthening our position in the frozen sector of the fast-growing plant-based meat category.

“No Meat has been such an incredible success with its award-winning, great value, and great tasting products. This acquisition is a big step in delivering our mission of making plant-based food the new norm.”

Iceland Foods Frozen trading director Andrew Staniland said: “We are absolutely delighted to be partnering with LIVEKINDLY Collective both to bring the No Meat brand to new consumers globally and significantly expand Iceland Foods’ plant-based product offering in the UK.

“Our offer within the UK’s fastest-growing food market will be further strengthened when we begin to sell LIVEKINDLY Collective’s existing brands – Oumph!, LikeMeat and Fry’s Family Food Co. – in Iceland and The Food Warehouse stores across the UK and Ireland from April 2021.”

“This new partnership will launch in January 2021 with our Veganuary Sale, where we will have a whole host of new and exclusive No Meat products and savings for our customers to enjoy.”