Dutch bakery ingredient manufacturer Zeelandia acquires James Fleming in UK

Holland-based bakery ingredient supplier Zeelandia has acquired James Fleming (Flemings), a speciality product manufacturer in the UK.

The acquisition will enhance Zeelandia’s bakery ingredients capabilities and its UK customer base.

The sale will be effective from next January, after which James Fleming will become part of Zeelandia UK. Financial details of the transaction have not been divulged by either company.

Zeelandia UK managing director David Amos said: “James Fleming has a long-standing tradition for quality products and considerable expertise in meeting the needs of industrial bakeries with fruit fillings and jams.

“In addition, they have a culture where people are highly valued. These traditions and standards will prove just as valuable once they are integrated into Zeelandia. As a family company with heritage dating back to the year 1900, we share many of the same values.”

This acquisition is part of Zeelandia’s growth strategy to bolster its position in the European market for bakery ingredients.

Royal Zeelandia Group CEO Michiel de Ruiter said: “Fruit fillings and jams are an important part of the Zeelandia portfolio. And the demand for fruit products and fillings continues to be on the rise.

“We already have two excellent production facilities for fruit products, one in Belgium (Aldia) and one in the Czechia. With this acquisition, we will expand our fruit-producing capabilities as a group. Flemings will be the third production location where Zeelandia manufactures fruit products.”