UK’s Propercorn secures financial backing from JamJar Investments

UK-based Propercorn has secured a £7m investment from JamJar Investments, founders of smoothie maker Innocent Drinks and Piper Private Equity.

The company will use this investment to support the brand’s growth in the UK and international markets.

Propercorn was founded in 2011 by Cassandra Stavrou and Ryan Kohn. The company claims that its popcorn is healthy and gluten-free.

As part of the investment, JamJar and Innocent co-founder Adam Balon will join Propercorn as chairman.

Propercorn co-founder Cassandra Stavrou said: “I was very fortunate in getting some incredibly useful advice from Richard Reed in the very early days of Propercorn, and we’ve stayed in touch with the JamJar team ever since.

“They and Piper have consistently demonstrated they have the same passion and enthusiasm for Propercorn as we do, and are equally focused on making it the number one global snack brand.

“With their combined knowledge, expertise and network, we are confident we have the best investors to help us realise our ambitions.”

More than three million of the brand’s popcorn bags are sold each month across ten countries, including Germany, the Netherlands, and Ireland.

The popcorn company has a workforce of 40 employees at its London office, and its turnover is expected to increase from £10m last year, to £15m this year