Trace One unveil consumer concerns related to food transparency

Boston, US, based provider of product lifecycle management (PLM) solutions and transparency software for retailers and suppliers, Trace one, has unveiled international survey results, which say consumers want more information of the food they eat.

The online Global Consumer Food Safety and Quality survey was conducted in the second quarter of 2015. Over 3,000 shoppers in the US, Brazil, Denmark, Finland, France, Germany, Spain, Sweden, and the UK were included.

According to the survey results, consumers across the world wanted more information on the food they eat, so that they can make informed decisions on the food they buy.

Trace One CMO Chris Morrison said: "The good news is that consumers worldwide have embraced the value of private brands, but the bad news is that they still do not trust the quality, safety and ingredient documentation of any food brand, be it private or national.

"Consumers are demanding more information and want reassurances that the foods they’re eating are safe, and originating from reliable sources. Brands that go above and beyond to share accurate and reliable product information with consumers will ultimately be rewarded with increased consumer trust."

According to the survey, around 95% of consumers purchase private label food brands, while only 22% have trust in them. Over 27% of consumers don’t put any trust in the written information on food labels.

More than one third of consumers complained that food suppliers never inform responsibly about the health-related warnings of food contents. Around 84% claimed that private food brand manufacturers and retailers are responsible for undertaking quality and safety checks on the food they eat.

Though privately held food brands have put a lot of effort into providing more and better information on their food labels, this is still not enough according to the research.

More results of the related survey and interviews will be shared in the upcoming weeks.