Stonyfield to reduce sugar content across yogurt portfolio

US-based organic yogurt maker Stonyfield has revealed its aim to reduce added sugar across its portfolio.

The company claims that it has been researching on its new portfolio for more than two years by using proprietary library of culture strains, the living organisms that convert pasteurised milk to yogurt during fermentation.

As a result, the company has achieved a formula that has the ability to reduce tartness and balances the sweetness of yogurt, allowing sugar reduction without affecting taste.

Stonyfield mission director Nichole Cirillo said: “The commitment to reducing sugar across the product portfolio was born from Stonyfield's mission to continually provide healthier food both for our consumers and the planet.

“We are achieving a lower amount of added sugar in all Stonyfield yogurt without compromising taste or organic standards and are working towards purchasing 25% less sugar as a company this year.”

The company further added that all its products are made using USDA organic, non-GMO ingredients.

In the near future, the company intends to remove added sugar from the rest of the YoBaby line as well.

Stonyfield’s YoBaby is a yogurt developed for babies between six months and two years.

Stonyfield chief marketing officer Linda Lee said: "Consumers want to limit the amount of added sugar in their diets, without sacrificing taste and the great benefits of yogurt like calcium, protein and added vitamin D.

“We're accomplishing reductions across the portfolio through a committed team who's finding a better way to deliver all of the nutrition and taste benefits of Stonyfield yogurts with less sugar.

“Stonyfield remains steadfast in our commitment to providing the very best yogurts, using sustainable practices, that consumers can feel good about feeding their entire family.”

By the end of this year, Stonyfield Smooth & Creamy varieties in cups and quarts, as well as low-fat smoothies, are reported to contain at least 25% less sugar than previous recipes.

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Image: Pieces of fruits and yogurt. Photo: courtesy of KEKO64 via freedigitalphotos.net.