Hillshire Brands completes acquisition of Van’s Natural Foods

US-based food company Hillshire Brands has completed the acquisition of Van’s Natural Foods from Catterton Partners.

The $165m deal was originally announced in April 2014.

Based in Phoenix, Van’s produces frozen breakfast and snack foods such as waffles, pancakes, cereal, crackers and snack bars.

Its frozen breakfast and snack foods are available at grocery stores, mass merchandise stores and natural food retailers nationwide.

Van’s is expected to generate net revenues of around $60m in calendar year 2014.

Van’s will be included in Hillshire’s retail segment, which features leading brands such as Jimmy Dean, Hillshire Farm and Ball Park.

Van’s Natural Foods’ management will continue to lead the business.

Hillshire Brands president and CEO Sean Connolly said that Van’s is a proven health and wellness brand that has attracted a loyal consumer following.

"Adding Van’s delicious products and talented team to our organisation will expand Hillshire Brands’ presence in the frozen category and beyond and help us to drive even greater health and wellness innovation," Connolly added.

Hillshire Brands includes brands such as Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Sara Lee frozen bakery and Chef Pierre pies as well as artisanal brands like Aidells, Gallo Salame and Golden Island premium jerky.