Arla Foods launches Lactofree Natural Yogurt in UK

Arla Foods has expanded its lactose-free dairy range in the UK with the launch of Arla Lactofree Natural Yogurt.

The new yogurt range is available in 400g pots.

The company claims that the new product is smooth, creamy, and offers the nutritional benefits of dairy without lactose.

This product is aimed at 15% of the UK population who are lactose-intolerant.

Arla Lactofree brand manager Frida Kjellberg said: "Our ambition is to ensure that wherever there is a dairy option, there is a Lactofree alternative; so this launch is another step towards fulfilling our goal. We’ve seen a huge demand for a lactofree natural yogurt from our consumers and we are delighted to add it to our range."

Arla Lactofree range includes skimmed, semi-skimmed and whole ESL and UHT milk, mild and mature cheddar, soft white cheese, fruit yogurts, UHT milk portion packs and cream.

According to a data, Arla Lactofree is growing by 22% in terms of volume and 23% in terms of value year-on-year.

Lactose intolerance is caused by a deficiency of lactase, an enzyme found in the lining of the small intestine. This enzyme helps absorb and digest lactose, which is the sugar found in milk.

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Image: Arla-Foods Lactofree Natural Yogurt launched in UK market. Photo: courtesy of Arla Foods.