Meiji to invest for $248m to boost chocolate production capacity

Japanese chocolate products manufacturer Meiji has plans to enhance its production capacity at its two local facilities with an investment of JPY27bn ($248m).

The investment will be used for installing new production lines at the two facilities in order to cater the growing demand for its confectionery products.

The company currently offers several chocolate products such as Meiji Milk Chocolate and Almond Chocolate.

For health-conscious consumers, Meiji offers chocolates with cocoa polyphenol content under the Chocolate Kouka series, which is claimed to promote both health and beauty.

In addition to chocolate products, Meiji offers other products, including Kaju Gummy, which is marketed under the catchphrase ‘Let’s eat fruit’, and Xylish Gum, themed on the concept of ‘breath’.

Headquartered in Tokyo, Japan, Meiji has been engaged in the production of wide range of commodities, including, yoghurts, milk, and other food products.

It is a leading chocolate manufacturing company in Japan and the rest of the world.

Meiji expects sales of its chocolates to touch JPY105.5bn ($956m) by the end of the 2017 fiscal year, which ends in March 2018, as opposed to JPY102.6bn ($930m) one year ago.