Laird Superfood secures investment from Danone Manifesto Ventures

Plant-based superfood producer Laird Superfood has secured funding from Danone Manifesto Ventures (DMV) to support its growth initiatives.

The $10m in funding entirely secured in a financing round from DMV will be used by Laird Superfood to further increase its offerings portfolio, as well as expand its manufacturing campus in Sisters, Oregon.

Laird Superfood co-founder and CEO Paul Hodge said: “The growth of Laird Superfood has been a result of our company’s focus on functional, convenient, better-tasting products while staying authentic to our co-Founder Laird Hamilton’s uncompromising standards of quality and ingredients.

“After thoughtful consideration and developing a strong relationship with the DMV team, we believe they are the best partner to help us deliver the mission and vision of the company.

“Danone aims to inspire healthier and more sustainable dietary practices around the world, which is perfectly aligned with the vision of our founders.”

A corporate venture entity of Danone, DMV has been investing in innovative food and food tech companies worldwide to further support Danone’s mission through emerging brands, businesses and capabilities.

Through its venture team, Danone has been making financial investments and provide strategic and operational support to its portfolio companies while preserving the autonomy required to grow their entrepreneurial projects.

DMV CEO Laurent Marcel said: “Through our time with Paul, Laird and the leadership team, we have developed a deep conviction in Laird Superfood’s culture and its understanding of the needs of today’s consumer.

“We are confident that Laird Superfood’s commitment to a healthy lifestyle and the quality of their functional products and ingredients will continue to appeal to consumers and retailers.

“Laird Superfood is a powerful brand with a unique story, and we are excited about our ability to seal this partnership, particularly in the current global environment. We believe it will result in future success with a foundation of mutual trust and shared values.”