GrubMarket completes acquisition of Fresh Tex Produce

GrubMarket has accelerated its expansion strategy in the US with the purchase of Texas-based fresh fruits and vegetable provider Fresh Tex Produce.

Financial details of the deal have not been disclosed by the companies.

Established in 1999 Kenny Alford and Jesus Falcon in Alamo, Texas, Fresh Tex Produce is engaged in supplying a range of fresh fruits and vegetables in Texas, New England, Midwest and other major metropolitan areas around the US.

The supplier also makes use of the ProduceFresh system to preserve the nutritional integrity, as well as the aesthetic qualities of the produce while reducing its carbon footprint.

Fresh Tex Produce CEO Kenny Alford said: “We are excited to join the GrubMarket family and embrace the new growth opportunities that GrubMarket’s technology and network will bring.

“Delivering fresh food is more than just a job, it’s our lifestyle. Conscientiously partnering with growers who manifest integrity in their harvest – commits us to furnishing the finest grade of fruits and vegetables.

“We were thrilled to learn that GrubMarket shares this same value of partnering with farmers on their platform, and supporting the integrity and sustainability of healthy fresh food developed from seeds to table.”

Fresh Tex Produce will continue its operations from Alamo and be managed by its existing leadership team.

GrubMarket CEO Mike Xu said: “Fresh Tex Produce is a remarkably reputable and long-standing wholesome produce provider in the Texas region.

“They work directly with an incredible variety of farmers in the region, and really take pride in supplying healthy fresh produce with the highest standard of quality and sustainability. We are delighted to welcome them to the GrubMarket family.

“Together, we will build a greater customer base and a stronger supplier network in the food ecosystems of Texas and nationwide.”

The deal will also allow Fresh Tex Produce to access GrubMarket’s WholesaleWare software suite.

In July, GrubMarket strengthened its food supply chain in the US with the acquisition of Growers Produce and Cali Fresh Produce.