Fazer partners with street food producer Snellman

Finnish food company Fazer Group has entered a partnership with Snellman Lihanjalostus to focus on the development of street food products.

Snellman is engaged in the production of meat products, which complements Fazer Street Food’s bread products.

Fazer Bakery Finland managing director Markus Hellström said: “Our Fazer Street Food product family had a successful launch in Finland last year. Our collaboration with Snellman is a great way to introduce an entirely new operational model.

“The Fazer Street Food concept is flexible enough to accommodate many other product categories in addition to bread and meat products. Thus, there are also other companies we’re planning to team up with.”

Snellman’s Hot Dog sausages have the same length of Fazer Bakery’s brioche buns and their spiciness matches the slight sweetness of the buns.

Both companies anticipate that their street food products can be combined very creatively.

Hellström added: “Burgers, hot dogs and wraps have found their place in Finnish kitchens. The expanded product family makes it even easier to cook them successfully. We want to inspire people to make street food at home.”

Last September, Fazer Group entered a strategic partnership to research and develop Solein, a protein ingredient by start-up company Solar Foods.

Solein can be produced independently from the soil, thereby avoiding the effects of negative land use, weather and climate.