Deals this week: TruTag Technologies, Amyris, Arla Foods

TruTag Technologies has entered a strategic partnership with PwC Australia to introduce edible barcode technology.

Based in the US, TruTag is a provider of security solutions, while PwC Australia is a leading professional services firm.

The integration of TruTag’s edible barcode technology into the Food Trust Platform will enhance supply chain visibility.

The partnership will handle the global food supply chain challenges, which include food misrepresentation, adulteration, diversion, and counterfeiting.

Firms are currently working with their customers in the meat and wine industry for the development of supply chain technology programmes.

Amyris has inked a supply and distribution agreement with ASR Group for a zero-calorie sweetener derived from sugarcane.

Based in the US, Amyris is an integrated renewable products company, while ASR is a refiner and marketer of cane sugar.

The long-term agreement supports Amyris’ product expansion plans in the global market and its strategy of creating value for market leaders.

Arla Foods and Foremost Farms USA intend to team up for a strategic dairy partnership.

Based in Denmark, Arla Foods is an international dairy company, while Foremost Farms USA is a supplier of Wisconsin cheeses, high-quality dairy ingredients, butter and milk products.

The potential partnership will combine Foremost Farms’ high-quality whey with Arla Foods’ ingredient expertise and strong sales channels to increase the value of whey through innovation.

Meatable has raised $3.5m through a seed funding round led by BlueYard Capital.

Funds will be used for the development of a global cell-based meat growth process through patented single-cell technology.

The funding round has also involved participation from Atlantic Food Labs, Future Positive Capital, Backed VC as well as other investors such as Charles Songhurst and Jörg Mohaupt.

The firm also intends to use funds for team expansion, attracting new partners, and improving product development.

Based in the Netherlands, Meatable is a producer of lab-grown meat.

A subsidiary of MTY Food Group (MTY) has acquired the assets of the sweetFrog Premium Frozen Yogurt franchise system for $35m.

The agreement will convert 78 corporate-owned locations into franchised locations.

Founded in 2009, sweetFrog is a chain of frozen yogurt retail stores offering a range of frozen yoghurt flavours and fresh toppings.

The transaction enables MTY to fortify its presence in the frozen treat category and expand its business in the US.