Cargill introduces roasted deli meat and deli-prepared range at IDDBA

Cargill has introduced a new in-store offering of roasted meats and prepared foods at the International Dairy Deli Bakery Association (IDDBA) Conference in New Orleans, US.

The new line of products has been created by the company’s culinary team and is expected to enable retailers to distinguish their delis more effectively.

In addition, customers are expected to be provided with greater convenience as a result of Cargill’s newly simplified operations, quicker oven times, enhanced safe handling of food and other innovations.

Cargill Protein chief marketing officer Chuck Gitkin said: “We are always focused on the customer and staying ahead of the latest food trends by providing consumer-preferred protein options.

“We know our customers want versatility combined with powerful insights and the culinary expertise we deliver, and now, with in-store roasted meat and prepared food capabilities, we are giving our customers more options.”

Cargill’s culinary team is currently providing real-time demonstrations of the latest food trends and new recipes during the IDDBA, which concludes today, at the company’s Protein Powered by Insights booth.

The new recipes incorporate a number of Cargill-branded products and include a turkey bolillo panini, crispy gochujang pork belly tacos and a lodge breakfast sandwich with maple butter featuring ham and egg protein.

Additionally, the company is showcasing more than 30 items from its Castle Wood Reserve, Honeysuckle White and Charter Reserve brands, while taking measures to avoid food wastage.

Gitkin further added: “Food is Cargill’s business, and our job is to offer products for our customers and consumers that meet the demand of their busy schedules.

“Our on-the-go options provide convenience, allowing us to move food from shelves and meat cases to wherever and however people want to eat.

“Product versatility and ease of preparation help differentiate us from others in the protein space.”

In addition to investments in alternative proteins, Cargill Protein has invested more than $900m in its animal protein operations over the past two years and is focusing on long-term growth.

According to forecasts, there is a growing demand for more protein as the global population is set to increase to more than nine billion by 2050.