BFY Brands acquired by PepsiCo for Frito-Lay North America

Global food and beverage company PepsiCo has signed an agreement to acquire the US-based PopCorners snacks manufacturer BFY Brands.

Established in 1998 in the US, BFY Brands produces snacks in the better-for-you market and addresses consumer trends toward healthier living and eating. It is also a contract manufacturer of better-for-you popped snacks and operates two manufacturing facilities in Middletown and Liberty in the New York state.

The company’s product portfolio includes corn snack PopCorners, which is being supplied to club and grocery segments across the US and Canada, and has a presence in more than 40 countries and territories across the globe. The PopCorners line of snacks includes Flex Protein Crisps and Flourish Veggie Crisps.

BFY Brands is set to become a part of PepsiCo’s Frito-Lay North America division, increasing its overall production capabilities.  This acquisition will expand PepsiCo’s Frito-Lay snacking and better-for-you portfolios.

PepsiCo Foods North America CEO Steven Williams said: “BFY Brands offers distinctive products that deliver the great taste and ingredients consumers are looking for. Their production capabilities will support the growth of our existing, more-nutritious snack brands.”

The completion of the deal is subject to regulatory approvals. Neither company has disclosed the value of the transaction.

In July, PepsiCo signed a share purchase agreement to acquire a 26% stake in Chinese firm Natural Food International for $131m.

Natural Food International produces food using grains, nuts and beans. The company’s powder products are produced from ingredients such as black sesame, walnuts, goji berries and chia seeds.