Bettera Brands acquires assets of soft chew supplier Nutravail

Highlander Partners’ portfolio company Bettera Brands has announced the acquisition of all the assets of US-based soft chew supplier Nutravail.

Nutravail is engaged in the production of health and wellness food products using its soft chew delivery systems, as well as the low-temperature processing technology.

Using its patented low-temperature technology, the company can infuse any nutraceutical ingredients into a soft chew format while preserving the ingredients’ benefits.

It is said to be the first company to offer active ingredients in a soft chew.

Nutravail CEO Richard O’Neil said: “Nutravail has found the ideal partner in Bettera Brands. We are completely like-minded in our approach to working closely and collaboratively with our customers through the complexities of formulation, and in our commitment to service and quality.

“We look forward to sharing our product set with Bettera’s customers and introducing Bettera’s extensive capabilities to ours.”

As part of the deal, O’Neil will continue as the president of the Nutravail division within Bettera.

Financial details of the transaction have not been disclosed by the companies.

The deal is expected to further bolster Bettera’s position in the vitamins, minerals and supplements segment, which are offered in gummy and hard lozenge forms.

Highlander Partners president and CEO Jeff Hull said: “Nutravail is a perfect example of adding value through our buy-and-build approach.

“Nutravail’s innovative approach to soft chews will further enhance Bettera’s product offerings. We intend to invest significantly in Nutravail’s production capabilities in order to meet the growing demand in the health and wellness market and continue its long history of innovation.”