ArchPoint acquires snacks producer Watusee Foods

US-based products and professional services company ArchPoint Group has acquired Watusee Foods for an undisclosed amount.

The acquisition is in line with ArchPoint’s business strategy to invest in potential brands and help them with cross-functional expertise in sourcing, warehousing, sales, branding and marketing.

ArchPoint CEO Jesse Edelman said: “Applying ArchPoint’s capabilities in brand development, marketing, sourcing, sales and supply chain to Watusee’s mission and innovation creates the kinds of synergies required to grow Watusee brands and generate value for customers, investors and employees.

“We are excited to be involved in one of the fastest growing categories, healthy snacks.”

Jimmy Edgerton and Greg Katz established Watusee Foods in 2013 to create a clean label, limited ingredients snack foods portfolio that also offers transparency.

Its current product portfolio consists of organic, gluten-free breadcrumb alternative called Chickpea Crumbs, and crispy snacks called Chickpeatos and Popped Chickpeatos.

Following this acquisition, ArchPoint expects to expand Watusee’s distribution footprint, launch products, develop the brand with new positioning and build a robust, omnichannel marketing.

Watusee co-founder Jimmy Edgerton said: “We took our time looking for the right strategic partner and ArchPoint was the clear favourite.

“We sought a partner with deep consumer packaged goods experience and capabilities who was also passionate about our social and health mission. We got all that with ArchPoint.”