Packaging plays an important role in protecting food and beverage products and promoting them to the end consumers. Therefore, the development of innovative packaging trends can help manufacturers to protect the environment, address food safety concerns and also reduce carbon footprint through sustainable packaging solutions.

To identify the important packaging trends in the food and drinks industry, respondents were asked: "How important are the following trends in packaging in the food and drinks industry?" Respondents answered on a scale of 1 to 5, where 1= not at all important and 5= very important. The responses were then analyzed based on company type, region and turnover.

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