In 2011, the US foodservice market valued US$574,871.8m. Prior to this, a contraction in the US economy and subsequent reduction in demand led to a -2.1% decline in the US foodservice industry in 2009, however the sector experienced growth in 2010.

The year 2011 had both positive and negative effects for foodservices in the country. With consumer confidence rising, the total transactions and sales grew, however, growth remained stagnant. The total number of outlets declined, primarily driven by the restaurants sector.

Following this, the sector is expected to experience renewed demand with positive employment numbers and a low rate of inflation. In contrast to the review period, the market is anticipated to demonstrate growth as a result of better consumer confidence and expenditure between 2012 and 2016.

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