Canadean's Consumer Trends in the Wine Market in France report provides the results of Canadean's unique, highly detailed and proprietary study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Uniquely, this study utilizes both a large scale consumer survey program and a program of industry interviews and secondary research to provide a complete picture of consumer consumption behavior and how this directly affects market value - integrating two type of data and research in order "join the dots" between consumer habits and market value.