“I feel good!” is the theme of many songs and one of the top ten trends for 2019, according to Innova.

Consumers are increasingly interested in the role that nutrition can play not only in their physical but also in their emotional well-being. Feeling good can mean different things to different people, such as being comfortable (relaxed, at ease or not strained) and being in a good mood (happy, satisfied, joyful and optimistic).

There is a growing interest in the effect that the gut microbiome has on our feeling of wellbeing. Roughly seven in ten people believe it plays an important role in overall physical health. What’s more, three in five believe that it impacts their mood and daily energy levels.

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