TOMRA Sorting Food has reached an important milestone in its history.
From 2016, the BEST Sorting and ODENBERG legacy brands will be retired and the company will progress as a single, unified brand under TOMRA Sorting Food.
TOMRA Sorting Food is part of TOMRA Sorting Solutions, a sensor-based sorting pioneer in the recycling and mining industries. The company has more than 110 years of experience of delivering high-performance sorting, peeling and analytical solutions for nuts and seeds, dried fruits, potato products, fruits, vegetables and meat.
TOMRA Sorting Food is a global market leader with more than 5,000 of its systems installed at food growers, packers and processers worldwide.
TOMRA Sorting Food head Ashley Hunter said: "This final and complete adoption of the TOMRA brand simultaneously marks the successful end of a journey and the start of an exciting new era.
"BEST Sorting and ODENBERG have been around for more than 60 years in total and the companies’ combined power, knowledge and expertise will continue to live under the umbrella of the TOMRA brand.
"Being part of TOMRA Sorting Solutions gives our customers access to technological synergies that exist across its food, recycling, mining and speciality products business streams.
"This also allows us to respond to customer and food industry challenges quickly, offer the best value products, and work with customers to develop innovative solutions meeting their needs."
The only change customers will see with the brand unification is that TOMRA Sorting Food machines produced from 2016 will no longer carry either the BEST Sorting or ODENBERG logos.
Ashley said: "TOMRA Sorting Food has successfully integrated the people, processes and technologies of two world-class optical food sorting and peeling businesses, while creating a new company which is greater than the sum of its parts."
