- More than 80 projects launched with customers in past 8 months to co-develop chocolate applications with an improved nutritional profile without lessening indulgence.
- Chocolate with a better balance of nutritious ingredients addresses key consumer trend for healthier food choices.
- Barry Callebaut’s new “rebalanced” chocolate range contains more fibers, less sugar, less fat or zero sugar without altering the taste, texture or mouth feel.
Barry Callebaut, the world’s leading manufacturer of high quality cocoa and chocolate products, has developed a unique range of chocolate products that offer an improved, rebalanced nutritional profile. “Rebalanced chocolate” contains more dietary fibers, less sugar, less fat or is even sugar-free. As consumers are becoming increasingly more health-conscious, Barry Callebaut’s “Rebalanced chocolate” enjoys great success:
“Since we started the rebalanced chocolate program eight months ago, we already have
more than 80 projects with customers who have asked us to improve the nutritional profile of
their applications. Compared to other new product introductions, this is one of the fastest
growing programs we have, reflecting apparent consumer acceptance. We see exponential
growth in the number of customers that are using our chocolate with improved nutritional
profiles and related health claims,” says Hans Vriens, Chief Innovation Officer at Barry
Callebaut.
“Barry Callebaut was first to respond to customer demands for a new generation of
chocolate that meets the need for better health choices. As the innovative chocolate expert,
we see it as both an opportunity and a responsibility to help chocolate manufacturers
develop nutritionally rebalanced, innovative chocolate applications without sacrificing the
quality of indulgence. It is our vocation to deliver the innovation our customers seek.”
Co-developing rebalanced chocolate applications – Comprehensive chocolate solutions
Following decades of research into the natural goodness of the cocoa bean, Barry Callebaut
is able to offer its customers a variety of rebalanced chocolate applications that address the
growing demand for healthier, more nutritionally-conscious food products. Nutritional
claims of rebalanced chocolate include: ‘fiber enrichment and sugar reduction’, ‘fat reduction’,
‘calorie reduction’ and even ‘sugar-free’.
Barry Callebaut shares its expertise with customers – Solution provider
Barry Callebaut offers a range of support services in the areas of product development,
consumer research, legal issues and taste evaluation that make it the ideal partner in the development of innovative chocolate solutions. Barry Callebaut aims to forge genuine
partnerships with its customers, supporting food manufacturers to develop innovative and
exciting product concepts adapted to the needs of their brand and target groups.
“More and more chocolate partners are asking for exclusivity on specific technologies and
on claims that they would like to use to distinguish themselves in the market and to make
them more competitive. With more than 150 years of experience in the chocolate business,
Barry Callebaut has developed solutions designed to address customers’ top priorities. We
have the product knowledge and process technology expertise necessary to create
compelling and innovative chocolate,” says Hans Vriens.
- Barry Callebaut applies its thorough understanding of market evolutions, product
composition and processing technology to improve existing products or even develop
entirely new concepts for its customers. - Barry Callebaut invests heavily in consumer research and shares this knowledge with
its customers. Knowledge of the market is crucial, not only to develop the right
product but also in terms of packaging, communications, product placement and
strategic marketing. - All product concepts and marketing claims must comply with a number of
regulations and legislative standards, which differ from country to country. Barry
Callebaut’s legal experts provide comprehensive advice for its customers with regard
to national, regional and international legal norms and regulations. - With its own application laboratory, Barry Callebaut can provide technical advice
and support with regard to the composition of virtually any chocolate or chocolate
application. - Best of all, Barry Callebaut is able to rebalance the nutritional profile of its chocolate
applications without compromising the celebrated taste, texture and mouth feel of
what has come to be known as the world’s finest chocolate.
