Hormel Foods acquires Justin’s specialty nut butter brand

Hormel Foods Corporation has signed a definitive agreement to purchase speciality nut butter brand Justin’s.

Justin’s offers nut butter-based snack lines that include spreads, squeeze packs, peanut butter cups and snack packs.

Justin’s will continue to operate as a subsidiary in the company’s Grocery Products segment from its office in Boulder, Colorado, US.

Hormel Foods chairman of the board and chief executive officer Jeffrey M Ettinger said: "Justin’s naturally delicious, high-quality nut butters, nut butter snacks and organic peanut butter cups align perfectly with our goal of complementing our existing brands with new offerings that resonate with younger, on-the-go and more health-conscious consumers."

Hormel Foods was advised by HT Capital Advisors.

Hormel Foods president and chief operating officer James P Snee said: "I am pleased to welcome Justin’s into the Hormel Foods family."

Piper Jaffray & Co. was the exclusive adviser to Justin’s.

Justin’s founder Justin Gold said: "I look forward to working with the Hormel Foods team, a company that shares our passion for innovation, quality and creating the best possible consumer experience.

"My goal has always been to build something truly special and Hormel Foods is the right partner to make this an enduring and far-reaching brand."

Austin-based Hormel Foods manufactures and markets consumer-branded food and meat products. This year, it will celebrate its 125th anniversary.

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Image: Justin’s is a specialty nut butter brand. Photo: courtesy of Hormel Foods Corporation.