Fonterra launches global quality seal

New Zealand-based dairy cooperative Fonterra has introduced a new global ‘Trusted Goodness’ food quality seal as part of its business strategy to add value to milk and maximise returns for its farmers.

Apart from New Zealand, the quality seal will initially appear on Fonterra products in countries such as the US, China and Malaysia as part of a global roll-out over the coming months.

Fonterra global consumer and foodservice chief operating officer Jacqueline Chow said: “Consumers want to know more about where their food comes from and that it is produced by businesses using sustainable and ethical practices.

“Consumers are actively seeking out products they can trust to feed their families and that come with these benefits.

“Fonterra’s farmers have invested more than NZD1bn ($73m) into environmental initiatives over the last five years. They’ve fenced 97% of defined waterways on their farms, developed nitrogen management systems to reduce leaching, and spent more than NZD8m ($5.8m) on research into emissions reducing technologies.

“All of their good work on-farm, combined with New Zealand’s natural, grass-fed advantage, the co-operative’s focus on traceability, food safety and quality supported by Fonterra’s farmers and employees has helped to build credibility behind the Trusted Goodness seal.”

Market research commissioned by Fonterra suggested that consumers across the globe are willing to pay a premium for high-quality, safe and healthy food from trusted sources.

Chow added: “Our purpose is to be the world’s most trusted source of dairy nutrition. Trusted Goodness will help to tell our New Zealand quality story and access more value for our farmer shareholders.”

The quality seal is expected to appear on the vast majority of Fonterra products over the coming years.

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Image: Fonterra launches global quality seal. Photo: courtesy of Fonterra Co-operative Group.