Report: Value shopping for meat products becoming a growing trend among Brazilians

Consumers in Brazil are increasingly opting for affordable products, especially meat, due to the recent contraction of the economy, according to a report by Canadean.

Titled ‘Consumer and Market Insights: Meat in Brazil’, the report states that Brazilians are choosing products that provide more value for money. The trend is more visible in the meat sector, where consumers are opting for larger pack sizes, family packs, buy-one-get-one-free offers and in-store deals. Unusual or interesting cuts of meat, which elevate the perceived value of the product, are also being chosen.

A survey conducted by Canadean in April 2015 further affirms these trends with approximately 86% of Brazilians in the survey found to shop at discounters for groceries, while another 50% choose cheaper options over leading brands.

Quality of meat products is another factor influencing the purchase decisions of Brazilians. Good quality, innovative cuts and reasonable prices are some of the factors considered. Manufacturers can, therefore, capitalise on these trends to remain relevant in the market, notes Canadean analyst Javier Gonzalez.

Korin is one of the companies that have taken advantage of these trends and offered high-quality packaged meats at affordable prices. The company markets its products as organic, antibiotic and preservative-free, thereby elevating their perceived value.

Nutritional value of products is another factor considered by Brazilians adopting a healthier lifestyle. Meats that are low in fat, sodium and carbohydrates, as well as high in protein are preferred to regular meats, adds Gonzalez.