Private label prepared meals hold quality perception for consumers

Private label prepared meals are holding their own against well-known brands in terms of quality perception, according to GlobalData’s consumer survey.

When asked how prepared meals private label brands compare to well-known brands in terms of quality, 84% of global consumers responded that private label has the same or better quality than branded products.

Moreover 36% of global consumers considered that private label prepared meals are actually better quality than branded products. This feeling is even higher among young consumers, with 42% of 18-24 year and 41% of 25-34 year old consumers considering private labels to be better quality than recognizable, well-known brands.

The results of this survey highlight an opportunity for private label brands to focus on prepared meals, and a future growth trend as younger generations have a high opinion of private labels.