301 INC and 2x Partners invests in D’s Naturals

D's Naturals, a manufacturer of low-sugar plant-based protein bars, has revealed that it has received a significant investment from 2x Consumer Products Growth Partners (2x Partners), a US-based equity firm and 301 INC, a business development and venturing unit of General Mills.

The new investment from 2x Partners and General Mills will be used towards purchase of resources the company needs for its future growth.

Terms of the investment were not divulged by both the companies.

D's Naturals founder and CEO Daniel Katz said: "My mission is to create low-sugar, plant-based products that fuel an active lifestyle and offer more options to people living with dietary restrictions or choosing to eat more plant-based foods.

“I'm proud of what we've been able to accomplish in the last two years, but I'm even more excited for what's to come.

"I look forward to working with 2x Partners and the 301 INC team at General Mills as we create a No Cow revolution.”

The company claims that its protein bars are dairy free, soy free, gluten free, vegan and non-GMO, and come in a variety of flavours.

301 INC vice-president and general manager John Haugen said: "We are impressed with how much D has been able to accomplish for his emerging brand over the past two years.

“No Cow bars offer consumers a convenient way to access nutrient-rich, plant-based proteins, which is gaining more and more consumer interest.

"We're eager to help him take his business to the next level."

D's Naturals products are available at more than 10,000 retail locations including Vitamin Shoppe, GNC, CVS, local fitness centers serviced by Europa Sports, as well as on Amazon and the company website.

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Image: D's Naturals' products. Photo: courtesy of D's Naturals.