Indian shoppers crave healthy food to lose weight

A Globaldata global consumer survey has suggested Indian consumers are aware of consequences of sedentary life and unhealthy eating habits and how they can lead to well-being problems such as being overweight.

The 2016 Q3 survey has revealed the main strategies adopted by Indian consumers to lose weight. Besides exercising more, around six in ten (59%) Indian shoppers say they follow a healthier meal plan to lose weight. This suggests they are opting for healthier products when shopping for food and drink. 

Beside healthy meal plans, Indians are also adjusting the amount they eat, having smaller portions and snacking less.

To target these weight-conscious consumers with a positive and proactive attitude for healthier items, brands could include more natural ingredients in product formulations (such as fruit and vegetables), tailor products towards sports occasions, or create smaller portion sizes.

Quaker in India has released Nutri Food Idli Breakfast Mix, an oat-based version of the traditional Indian breakfast dish. Featuring 56% oats and vegetables, the new release offers a healthier alternative for preparing the usually rice-based idli cake.

Oats are well-known for their fuller-for-longer sensation, which helps to support weight management. The new release will resonate well with weight-concerned Indian shoppers who are seeking healthier meal options without cutting out traditional foods they enjoy.