Nestlé renames plant-based burger product in Europe

Swiss multinational food and drink processing conglomerate Nestlé renamed its Garden Gourmet plant-based burger from ‘Incredible Burger’ to ‘Sensational Burger’.

The move was made by the company after losing a legal battle with Impossible Foods over the rights to the name.

Nestlé added that it has made further improvements to its Garden Gourmet plant-based burger to offer a meatier taste and texture.

Nestlé’s food business head Wayne England said: “As consumers around the world seek healthier, more sustainable diets, we have created some of the tastiest and healthiest plant-based foods available.

“The new Garden Gourmet ‘Sensational’ name evokes the senses that are stimulated by our burger: the visible transformation and aroma when cooking, the sound of it sizzling in the pan or on the grill, the great taste and texture.”

Nestlé claims that its burger patty has been produced using natural soy, wheat protein, rapeseed, coconut oil and colour from natural plant extracts.

It added that its proprietary method of fermenting plant-based ingredients enhances the ‘umami’ flavour of the burger.

The Garden Gourmet plant-based burger is said to have received the second upgrade since it was first launched in just over a year and is currently available at retail outlets in Europe.

The company is also planning to make further improvements to the burger and its other plant-based products later this year.

Nestlé Product Technology Center Singen, Germany, head Torsten Pohl said: “We are focused on delivering competitive plant-based products which are both nutritious and great-tasting.

“Our experts continuously explore new technologies and recipes to deliver a wide range of plant-based innovations that have the right texture, the right taste, as well as a superior nutritional profile.”

Last month, Nestlé extended the usage of the Nutri-Score nutrition labelling to its food and beverages in Spain and Portugal.