Kellogg Company’s MorningStar Farms to expand plant-based portfolio

MorningStar Farms, a division of Kellogg Company, is set to expand its plant-based portfolio with the addition of the new Incogmeato product line.

Incogmeato by MorningStar Farms will include the company’s first ready-to-cook plant-based burger, as well as fully prepared Chik’n tenders and nuggets.

MorningStar Farms Plant-Based Proteins general manager Sara Young said: “As more consumers are choosing a ‘flexitarian’ lifestyle and actively reducing meat, we’re thrilled to be extending the MorningStar Farms portfolio with a delicious and satisfying meat-like experience.”

Beginning early next year, the Incogmeato range will be rolled out to the retail outlets and foodservice.

The company claims that its 4oz plant-based patties, as well as Chik’n tenders and nuggets, are produced using non-GMO soy.

Young further added: “We know that about three-fourths of Americans are open to plant-based eating, yet only one in four actually purchase a plant-based alternative.

“So, the intent is fully there, but it hasn’t necessarily been followed with action. We know the number one barrier to trying plant-based protein is taste. These consumers are still seeking the amazing taste, texture, and sizzling qualities of meat but want a better alternative for themselves and the planet.”

MorningStar Farms produces plant-based foods and delivers nearly 90 million pounds of plant-based protein to people across the US.

In addition to MorningStar Farms, Kellogg Company offers its products under various brands, including Pringles, Cheez-It, Special K, Kellogg’s Frosted Flakes, Pop-Tarts, Kellogg’s Corn Flakes, Rice Krispies, Eggo, Mini-Wheats, Kashi and RXBAR.

In July, Kellogg Company completed the sale of Keebler cookies to the Ferrero Group and its related companies for $1.3bn.