Laird Superfood raises $32m in private funding round

US-based Laird Superfood has secured $32m in a private funding round, which included WeWork as an investor.

The funding will be used by Laird Superfood to enhance product development, support acquisitions and create jobs across departments, including significant growth at its headquarters in Sisters, Oregon.

Laird Superfood co-founder and CEO Paul Hodge said: “We are incredibly grateful to our investors and the community for their continued support. Our expansion will enable us to grow our product offerings, make room for even greater innovation and double down on our presence in the industry.

“This growth will add a great number of jobs in Sisters and the surrounding communities, across a variety of departments, and allow us to continue to stimulate our local economy.”

WeWork’s US, Canada and Israel region chief officer, Arik Benzino, will join the Laird Superfood board of directors.

Benzino said: “Laird Superfood products give you the fuel you need for a productive life. Their holistic approach to life balance is aligned with our mission and vision here at WeWork.

“We could not be more excited to support this amazing company’s growth and at the same time make their incredible products available to our WeWork members and employees.”

Additionally, Laird Superfood and WeWork have agreed to launch a partnership, under which Laird’s offerings will be available to WeWork members and employees in select locations in the US.