Kids’ food brand Yumble secures funding for new product development

US-based kid’s meals brand Yumble has closed Series A funding round for national expansion and new product development.

The round was led by Sonoma Brands, Danone Manifesto Ventures, Wharton Professor Martin Lautman, RiverPark Ventures, Launch Capital and Apple Core.

The $8.5m in funding will be used by the company for team expansion and marketing purposes.

Yumble founder Joanna Parker said: “As a mom, I know we’re solving a truly painful problem for parents: wanting to put healthy and tasty food in front of our kids but having no time to actually do it.

“So, it’s no surprise to me that parents are finding value in our service. What’s surprised me so far is how big of an impact we’ve had in just one year and with only a team of seven people! It’s exciting to imagine what we’ll be able to accomplish with these new resources and partners.”

Yumble claims that the food supplied by the company is free from artificial preservatives, sweeteners, colours and hydrogenated fats.

The company’s offerings also include food products that are free of gluten, egg and dairy.

Danone Manifesto Ventures managing director Laurent Marcel said: “Since we started our venture activity two years ago, we have looked at many opportunities around childhood nutrition and are excited by the disruption Yumble brings sitting at the intersection of an emerging direct to consumer channel, offering fresh, healthy meals that kids love with a relatable brand for millennial parents.

“Through this investment, Danone will further our commitment to contribute to improving children’s dietary habits by leveraging our expertise, helping Yumble drive access to nutritious, quality offerings for kids.”