Environment tops list of ethical consumer preferences

Interest in products supporting environmental causes is high, given that 59% of consumers globally would consider buying products associated with environmental protection.

Brands or products that support poverty, animal welfare, Fairtrade, or gender equality are also likely to be well received by consumers. While interest in products that support environmental protection appears to extend across all generations, millennials – those born in 1981-1999 inclusive – are driving interest in products that support poverty, animal welfare, and gender equality.

Meanwhile, older generations show greater interest in Fairtrade products. Producers should consider the varying interest in ethical causes when initiating such projects and target campaigns accordingly in order to maximise their impact and success.

Related links

https://www.globaldata.com/store/report/cs0014ts–trendsights-analysis-social-responsibility-understanding-the-issues-and-impacts-of-socially-responsible-consumption/