Mars and Wrigley Canada to operate as Mars Wrigley Confectionery

US-based Mars Chocolate and Wrigley Canada have revealed that they will now officially operate as one business unit, known as Mars Wrigley Confectionery.

The new business entity will be part of Mars Canada, the legal parent company for Mars segments in Canada.

Mars Wrigley Confectionery Canada general manager Jeremy Daveau said: “This is a symbolic start to 2018.

“The Mars Wrigley Confectionery segment combines the successful century-long heritages of Mars Chocolate and Wrigley, with a future focused on driving growth and reaching our highest potential.

“Together we will help deliver category leadership to our customers and beloved brands to our consumers.”

The new confectionary business will also be operating the manufacturing facility located in Newmarket, Ontario, and is reported to be the first facility in the North American region to produce Maltesers.

Mars Wrigley Confectionery’s product portfolio will include brands such as M&M’s, Skittles, Excel, Snickers, Twix, Starburst, and Juicy Fruit.

Daveau further added: “We remain committed to providing an exemplary work environment and bright culture for our associates, rooted in the Mars Five Principles.

“By coming together we not only deliver greater value to our customers, but we will also provide our associates with bigger, better and more varied career opportunities.”