Kellogg’s to Reduces Salt in Cereals

Cereal producer Kellogg’s said it will cut the salt content of its Corn Flakes, Rice Krispies and other brands by up to a third after receiving pressure from an industry watchdog.

Nearly 300t of salt will be removed each year from the brand’s products, following pressure from the UK Food Standards Agency and campaigning health groups to change the food producer’s recipes.

The FSA said average daily salt consumption of a person is 8.6g, almost 43% above the recommended limit of 6g.

The figure is linked to 14,200 premature deaths a year from conditions linked to high blood pressure, including strokes and heart attacks, according to the FSA.

Kellogg’s reformulated Corn Flakes are expected in market by March.